Webinar: Understanding .brand for your business

Monday February 6th 2012 at 3pm PST / Monday February 6th 2012 at 6pm EST / Tuesday February 7th 2012 at 10am AEST

2nd February 2012

2nd February 2012 - Melbourne, Australia: ARI Registry Services, a leading global provider of technical services for new Top-Level Domains, will host a special free webinar this Tuesday 7 February highlighting the implications of .brand for the corporate world.

The webinar will be one of the last opportunities for interested parties to gather valuable expert advice and ask questions about the program before the Internet Corporation for Assigned Names and Numbers' (ICANN) closes the application window on 12 April 2012.

For those unfamiliar with the program, it will allow companies to apply for their own branded slice of Internet real estate which will deliver clear marketing and advertising benefits, such as improved online brand recall, potential Search Engine Optimisation benefits and a more intuitive consumer experience with easy to remember domain names.

The webinar will be hosted by Adrian Kinderis, a leading authority on the new Top-Level Domain program and CEO of ARI Registry Services. Mr Kinderis was a member of the ICANN advisory council which helped establish the program and he has unrivalled knowledge of the opportunities and risks associated with it.

To secure your place, please register here: https://www3.gotomeeting.com/register/936400350

Webinar agenda - Moving from .com to .brand:

By attending this exclusive webinar, you will:

  • Gain an insight into TLD utilisation and implementation
  • Unveil both the risks and opportunities presented by this revolutionary transformation
  • Gather crucial knowledge that will determine if .brand is right for you
  • Understand the options available to business with respect to brand protection
  • Discover the key components required for building a successful application before it's too late

-ENDS-

Media Contact

Michael Korjen
Public Relations Manager
ARI Registry Services
Ph: +61-3-9866-3710
Email: michael.korjen@ariservices.com
www.ariservices.com

About ARI Registry Services

ARI Registry Services (formerly AusRegistry International) is one of the top companies globally with the technology and expertise to activate, implement and manage new Top-Level Domains. Leveraging ten years of experience as a TLD registry operator, ARI Registry Services will provide new Top-Level Domain applicants with the same software and consulting services that currently drive the .au (Australia), the .ae (United Arab Emirates), the .qa (Qatar) and .om (Oman) country codes. Additionally, ARI Registry Services is the first TLD registry to operate non-Latin, country code Top-Level Domains and a global leader in the continued innovation and expansion of the Domain Name System.

Visit www.ariservices.com or find out more about the new Top-Level Domain program here: www.beyonddotcom.info