iiNet embraces the future of the Internet with .brand application

Australian ISP iiNet selects ARI Registry Services to help it apply for and operate the .iinet Top-Level Domain, securing its digital marketing future

9th March 2012

Perth, Australia – 9th March 2012 – iiNet, Australia's second largest DSL Internet provider, is embracing the next generation of online communication by applying for its own .brand Top-Level Domain, reinforcing its position as the leading challenger in the Australian telecommunications market.

iiNet has partnered with leading technical provider ARI Registry Services to help it apply for and operate the .iinet Top-Level Domain before the limited application window closes on 12 April.

.iinet will allow the company to establish a branded corner of the Internet completely dedicated to its business, products and customer base. The announcement marks the first by an Australian telecommunications or technology provider and follows in the footsteps of the Australian Football League and the Victorian and New South Wales governments.

Through its own .brand TLD, iiNet will create a secure, authoritative digital asset capable of delivering online content to specific audiences in an intuitive and trusted manner.

iiNet's Operations Manager, Roger Yerramsetti said the entire online identity centres around the Domain name and the Internet Service Provider is looking forward to exploring the possibilities its own Domain will bring.

"We're champions of the Internet and thrive on innovation, so being the first in our industry opens up a world of opportunity for us and our brand," Mr Yerramsetti said.

Adrian Kinderis, CEO of ARI Registry Services, welcomed the announcement.

"iiNet's decision to apply for their .brand Top-Level Domain perfectly complements their history of constantly embracing emerging technologies for the benefit of the Australian marketplace. With the help of ARI Registry Services, iiNet will inherit a core piece of Internet infrastructure that is theirs to do as they choose – this is something that their competitors and major brands should be envious about," Mr Kinderis said.

"iiNet have shown tremendous leadership with this project and they should be commended for their participation. Other brands that haven't already decided to apply will have to move fast, as applications close on 12 April and may not open again for several years."

The first new TLDs are expected to go live on the Internet in early 2013, which would be the earliest possible date that consumers will see the .iinet domain live on the Internet.

-ENDS-

Media Contact

Michael Korjen
Public Relations Manager
ARI Registry Services
Ph: +61-3-9866-3710
Email: michael.korjen@ariservices.com
www.ariservices.com

Anthony Fisk or Jane Humphries
Communications - iiNet
iiNet
Ph: +61 8 9214 2210 / 0414 632 130
Email: media@staff.iinet.net.au
www.iinet.net.au

About ARI Registry Services

ARI Registry Services (formerly AusRegistry International) is one of the top companies globally with the technology and expertise to activate, implement and manage new Top-Level Domains. Leveraging ten years of experience as a TLD registry operator, ARI Registry Services will provide new Top-Level Domain applicants with the same software and consulting services that currently drive the .au (Australia), the .ae (United Arab Emirates), the .qa (Qatar) and .om (Oman) country codes. Additionally, ARI Registry Services is the first TLD registry to operate non-Latin, country code Top-Level Domains and a global leader in the continued innovation and expansion of the Domain Name System.

Visit www.ariservices.com or find out more about the new Top-Level Domain program here: www.beyonddotcom.info

About iiNet

iiNet is Australia's second largest DSL Internet Service Provider (ISP) and the leading challenger in the telecommunications market. We employ more than 2000 inquisitive staff across four countries and support over 1.3 million broadband, telephony and Internet Protocol TV (IPTV) services nationwide.

We're a publicly listed company and we maintain our own super-fast broadband network. Our vision is to lead the market with products that harness the potential of the Internet and then differentiate with award-winning customer service.

To achieve this, we employ creative thinkers and true advocates of technology. Our people are a huge part of the iiNet success story, so we've developed a unique and stimulating work culture to ensure they remain engaged and inspired.

A lot has changed since our CEO founded iiNet in a suburban garage back in 1993 and the broadband landscape continues to evolve. What hasn't changed is our passion for the transformative benefits of the Internet and our commitment to helping Australians connect better.