Global web address regulator approves .melbourne

Melbourne set to become one of the first cities in the world to inherit its very own slice of the Internet through the .melbourne new Top-Level Domain

11th May 2013

Melbourne, Australia – 11th May 2013 - A new targeted piece of the Internet completely devoted to Melburnians and the state of Victoria is one step closer to being available — after the global regulator of web addresses today gave '.melbourne' an official tick of approval.

The year-long process applying for the new Top Level Domain led by the Victorian State Government, City of Melbourne and technology provider ARI Registry Services, has successfully passed the rigorous technical and financial evaluations set by the Internet Corporation for Assigned Names and Numbers (ICANN).

The .melbourne Top-Level Domain is one of the first Australian new domains to be approved; ahead of nearly 40 other Australian applications and an overall pool of approximately 1900 applicants globally.

Melbourne will be joined by the likes of London, Tokyo, New York and other high profile world cities and regions securing their own piece of online real estate.

Moving away from globally-based domains such as .com, .net and .org, .melbourne will usher in a unique online community for local people and businesses that will be targeted to their needs. .melbourne will be the home of trusted and genuine online content about Melbourne and Victoria.

Adrian Kinderis, CEO of ARI Registry Services, congratulated the Victorian Government and City of Melbourne on their collaborative vision and investment in the long-term digital strategy for the people of Victoria.

"Geographical locators have always been important as a part of identifying where an online business is physically located. The success of, and immense value in, the .au brand is testament to this. .melbourne is part of an evolutionary change that will take this identification to another level," Mr Kinderis said.

"The State Government of Victoria and City of Melbourne have long recognised the value of a strong city brand. Through .melbourne, these governments now have an important and unique digital asset to amplify the global reach of Melbourne with every domain name registered under it."

".melbourne will become a quintessential part of the city's business brand. Internet users will turn to .melbourne for familiar, trustworthy and local online content while savvy businesses will use the namespace to tap into the booming ecommerce potential of the city," Mr Kinderis said.

Following today's successful completion of ICANN's evaluation process, Mr Kinderis said ARI Registry Services will continue to work with the Victorian State Government and City of Melbourne on the remaining necessary steps, with the view of .melbourne being available in 2014.

Businesses and Melburnians interested in registering a domain name under .melbourne are advised to stay tuned for a launch announcement expected in the coming months.

##ENDS##

  • The application period for new Top-Level Domains closed on 30 May 2012 and the 1,930 applications submitted to ICANN were revealed on 13 June 2012.
  • Of the 1,930 applications submitted, 41 were from Australia and include the likes of .afl, .auspost, .anz and .rmit.
  • North America and Europe account for more than 80% of all applications, while Asia Pacific accounts for only 15%.
  • Google applied for 101 new Top-Level Domains, while Amazon applied for 76 and Microsoft for 11.
  • There are 230 domains where at least two applications were submitted. The most contested domains are: .app with 13 applicants, .inc and .home with 11 each and .art with 10.
  • Approximately 57 applications have been withdrawn from the program while around 300 have passed evaluation. All evaluation results will be released by August 2013.

Media Contact

Michael Korjen
Public Relations Manager
International Domain Registry
Ph: +61 3 9866 3710
Email: michael.korjen@intdomainregistry.com

About ARI Registry Services

ARI Registry Services is driving innovation and the expansion of the Internet through the delivery of world-class domain name registry services. With over 10 years of experience, ARI Registry Services is a leading provider of Domain Name Registry Infrastructure Services and DNS Services for generic Top-Level Domain applicants and country code Registry Operators. We help governments, major brands and entrepreneurs across the globe realise the full potential of the Internet by providing expertise, security and reliability in operating a core piece of Internet infrastructure.

Visit www.ariservices.com for more information.