BMA Sponsored Webinar: New Top-Level Domains – Understanding .brand

12pm and 1:30pm US Eastern time on November 18th

8th November 2011, Melbourne, Australia

On November 18th 2011, Adrian Kinderis of ARI Registry Services together with global marketing celebrity Jeffrey Hayzlett and intellectual property law authority Brian J. Winterfeldt Esq. will host a webinar sponsored by The Business Marketing Association on the revolutionary opportunities presented by ICANN's new Top-Level Domain program.

The webinar will be one of the last opportunities for interested parties to gather valuable expert advice about the program before the application window opens on 12 January 2012.

For those unfamiliar with the program, it will allow brands, entrepreneurs and governments to apply for their own version of .com and secure a unique slice of Internet real estate that will dramatically change the way Internet users around the world navigate to find content online.

Whether you intend to apply or not, this is an event that should not be missed.

To secure your place, please click here or read on below for further information.

About this Webinar: New Top-Level Domains – Understanding .brand

In 2012, a dramatic change to the Internet's core addressing system will be introduced to allow corporations, entrepreneurs and governments to secure a trusted, authentic slice of Internet real estate similar to the traditional .com.

The program will see Top-Level Domains representing brands (.canon), generic terms (.jewelers) or geographic locations (.newyork) enter into the daily navigational behaviors of Internet users across the world, forever changing communication in the online space.

Facilitated by renowned business and Internet industry experts, attendance at this exclusive webinar will provide you with the critical information required to prepare yourself for the Top-Level Domain revolution.

Key Take Outs:

  • Be introduced to the what, why and how of ICANN's new Top-Level Domain Program
  • Unveil both the risks and opportunities presented by this revolutionary transformation
  • Gain an insight into TLD utilization and implementation
  • Understand intellectual property and legal implications
  • Discover the key components required for building a successful application

Key Take Outs:

  • Jeffrey Hayzlett –President The Hayzlett Group
    Best-selling author, business change agent and marketing expert.
  • Brian J Winterfeldt Esq. – Partner, Steptoe & Johnson LLP
    Intellectual property law authority and partner with leading global law firm Steptoe & Johnson.
  • Adrian Kinderis – Chief Executive Officer, ARI Registry Services
    Internet industry thought leader with more than 10 years experience in the domain name industry. CEO of ARI Registry Services, a leading provider of technical and consulting services for new Top-Level Domain applicants.

Secure Your Place Now:

The webinar is scheduled to run between 12pm and 1:30pm US Eastern time on November 18th. Please note that places are strictly limited and will be allocated on a first come, first served basis.

To secure your place, please register here.

Media Contact:

Michael Korjen
Public Relations Coordinator
ARI Registry Services
Ph: +61-3-9866-3710

About ARI Registry Services

ARI Registry Services (formerly AusRegistry International) is one of the top companies globally with the technology and expertise to activate, implement and manage new Top-Level Domains. Leveraging ten years of experience as a TLD registry operator, ARI Registry Services will provide new Top-Level Domain applicants with the same software and consulting services that currently drive the .au (Australia), the .ae (United Arab Emirates), the .qa (Qatar) and .om (Oman) country codes. Additionally, ARI Registry Services is the first TLD registry to operate non-Latin, country code Top-Level Domains and a global leader in the continued innovation and expansion of the Domain Name System.

Visit or find out more about the new Top-Level Domain program here: