.LUXURY domain names now available for registration

23 May 2014

Melbourne, Australia - 23 May 2014: This week, our client .LUXURY entered General Availability which means anyone is now able to register a .LUXURY domain name on a first-come first-serve basis.

ARI Registry Services is the appointed back-end registry services provider for .LUXURY.

Below is a press release from .LUXURY. For more information about the namespace or to register a .LUXURY domain name, please visit: www.join.luxury


.LUXURY DOMAIN BEGINS GENERAL AVAILABILITY LAUNCH MAY 19

First-Ever Online Platform for all things Luxury Now Available For Registrations


New York, NY – May 19, 2014 .LUXURY, the first Internet top-level domain dedicated to bringing together the luxury industry online, begins General Availability (GA) on May 19th.

Following its successful priority registration phases where over 600 luxury brands including Hermes, Chanel, Versace, Gucci, Cartier, Valentino, Van Cleef and Armani secured their .Luxury domain name, the GA launch marks the first time where interested registrants may secure highly sought after domain names through general registration.

Luxury product manufacturers, service providers, retailers and consumers are encouraged to contact their retailer of domain names to register a .LUXURY web address.

.LUXURY is part of the new top level domain program being rolled out by the global regulator of web addresses to introduce greater domain name choice and availability online. These new extensions, which appear to the right of the dot in a web address, are emerging every week and will enable the Internet to be utilized in ways never before possible.

“.LUXURY will quickly become the destination for luxury online. With the beginning of general availability, businesses and consumers will be able to obtain a more attractive and relevant web extension to further define themselves within the luxury space,” said Monica Kirchner, CEO of .LUXURY.

.LUXURY provides a new way to market and communicate around diverse initiatives such as new product launches, VIP customer experiences, exclusive service offerings and non-traditional marketing opportunities. Further, given significant challenges with authenticity online, the robust policies adopted by .LUXURY protect the interests of brands, including express prohibitions of activities such as counterfeiting and cybersquatting.

While most registrants expressed interest in securing their brand name under .LUXURY, the namespace also holds great appeal to companies and investors wanting to secure premium generic terms to target specific market verticals within the luxury sector.

“Imagine the business potential of owning entire categories such as frenchriviera.luxury, scarves.luxury or carrental.luxury. Not only would these websites be intuitively recognized as the most authoritative source of information on these sectors, they would also benefit from potentially higher search results and website traffic.”

Some of the world’s most recognized brands have already secured their .LUXURY domain names and this strong demand is expected to continue. There will be no better place to search the web for premium quality goods and services than under .LUXURY.

.LUXURY domain names are currently available for registration in most locations where traditional domains are sold. For an updated list of retailers please visit www.join.luxury.

ABOUT .LUXURY

.LUXURY is a new top level domain (TLD) whose mission is to provide a dedicated digital platform for all things luxury. Designed to meet the distinct needs of the luxury industry, .LUXURY offers product manufacturers, service providers, retailers and consumers a central place online to engage, transact and celebrate luxury. For a list of our retailer partners please visit www.join.luxury.

##ENDS##

Media Contact

Michael Korjen
Public Relations Manager
ARI Registry Services
Ph: +61 3 9866 3710
Email: michael.korjen@ariservices.com

About ARI Registry Services

ARI Registry Services is driving innovation and the expansion of the Internet through the delivery of world-class domain name registry services. With over 10 years of experience, ARI Registry Services is a leading provider of Domain Name Registry Infrastructure Services and DNS Services for generic Top-Level Domain applicants and country code Registry Operators. We help governments, major brands and entrepreneurs across the globe realise the full potential of the Internet by providing expertise, security and reliability in operating a core piece of Internet infrastructure.

Visit www.ariservices.com for more information.