Marketing insights from the 2012 AFL & NRL Grand Finals

8th October 2012

Melbourne, Australia – 8th October 2012 - An analysis of the 67 TVCs aired during the 2012 AFL and NRL Grand Finals has revealed that Australian marketers place domain names – in particular domain names – above any other form of a call to action, including social media.

The results showed that 32 ads (38% of all calls to action) used a domain name as the primary call to action. Further analysis revealed that marketers have an affinity with the domain name (70% of all domains used).

Interestingly, despite the surge in popularity around integrating social media into marketing campaigns, social media was present in only eight of the 67 television commercials shown during the Grand Finals.

Based on the assumption that the AFL and NRL Grand Finals are arguably the premier stage for high reach, large impact television advertising in Australia, the trends identified during these matches may represent the marketing industry's best practice for advertising call to action within television campaigns.

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Media Contact

Michael Korjen
Public Relations Manager
ARI Registry Services
Ph: +61-3-9866-3710

About ARI Registry Services

With over 10 years of experience and clients around the world, ARI Registry Services is a leading provider of domain name registry services for generic Top-Level Domains and Country-Code Top-Level Domains. Our clients recognise the need for expertise, security and reliability in operating a core piece of Internet infrastructure and that's why ARI Registry Services is the provider of choice for governments, major brands and entrepreneurs across the globe.

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