Posts Tagged ‘Compliance’

3 steps for managing ICANN Registry compliance

Tuesday, April 14th, 2015

Tony KirschBy Corey Grant
14 April 2015

If you are like the majority of Registry Operators we have spoken to, you may now be thinking that compliance with your new gTLD Registry Agreement is much more difficult than first envisaged – especially if you are one of the lucky operators which have been chosen for ICANN’s latest round of registry audits!

You may also be surprised at the number of questions and requests that you need to respond to.

The good news is that you are not alone, and I’m pleased to share some of our lessons here, in the hope that it may assist others.

What to expect from ICANN Compliance

When the first new gTLDs were launched, ICANN indicated that compliance with the Registry Agreement would be handled in a reactive and consultative manner.

The reality is that, since the first TLD was delegated ( شبكة. which translates to .shabaka, or ‘web’ in Arabic), ICANN’s Compliance department has been significantly ramping up efforts to proactively enforce Registry Agreements. In fact, responses from Registry Operators can be sought from the time the Registry Agreement is signed, and in some cases before TLDs are even live.

Making compliance management even harder for applicants are the shifting sands on which requirements are being developed, especially given that some are still being finalised.

It had been broadly expected that the parameters for compliance were two-fold:

a. ICANN Compliance Notices to be issued to Registry Operators when clear issues were identified; and
b. Formal (random) audits, to occur as part of a three year audit plan.

Extra compliance requirements

In addition to the above, we are seeing ICANN issue Inquiries, which seemingly amount to Notices without clear explanation.

ICANN has to date issued these Inquiries under a very broad range of topics to almost all current Registry Operators, and these ostensibly informal Notices must be acted upon by the Registry Operator lest ICANN escalate the Inquiry into a Notice.

This third area of contact by ICANN has significantly broadened the ability of ICANN compliance to contact Registry Operators. As a result we are seeing some concerning real world examples of compliance issues such as:

• Receiving compliance Notices before Registry Operators had reached a point in the launch process where names could be registered; and

• Receiving Notices because marketing material didn’t exactly match TLD startup information, without consideration for the differing audiences for this information; and

• In one case that we’ve been involved with, issuing Notices based on incorrectly auto-generated error messages, causing Registry Operators to scramble to understand potential breach situations that didn’t exist.

As concerning and time consuming as managing notices, audits and inquiries can be, experience shows us that preparation and knowledge is the key to minimising their impact on daily operations.

How to manage ICANN compliance

Effective and comprehensive TLD policies + clear understanding of the requirements/industry + comprehensive processes + knowledgeable resources = COMPLIANCE

The solution isn’t a simple one, given that it requires such a broad understanding of Registry Operator practices and the new gTLD regulatory framework, but for ARI Registry Services’ clients we provide the people and resources to ensure compliance via a three step process.

1. Proactive ongoing management of daily tasks
Managing the ongoing ICANN obligations such as Add Grace Period Limit Policy implementation, Zone File Access management, ICANN monthly reports, reserved name compliance management, etc.

2. Industry Engagement
Monitoring and active lobbying in the compliance space in the best interests of Registry Operators, as well as ensuring a comprehensive understanding of the requirements and best ways of resolving known and potential issues for a wide variety of operating parameters.

3. ICANN Response
Once inquiries or notices are received, or in preparation for a known audit, ARI Registry Services’ compliance staff have the accumulated knowledge and technical record keeping behind them to adequately respond in a timely fashion, minimizing the impact on Registry Operators.

Compliance with the Registry Agreement is a time consuming and complex affair. It’s also an unforgiving exercise too; you only get once chance to get it right or otherwise you face the very real consequence of an ICANN breach notice. This is the reason why many of our clients have signed up for our Operational Services program.

ARI Registry Services is the only one-stop-shop that simplifies your technical operations, advocates for your commercial interests and removes the complexities of operating within the ICANN ecosystem.

By safeguarding their TLD asset and outsourcing the burden of compliance to ARI Registry Services, our clients can concentrate on their core business operations safe in the knowledge that they’re working with a proven and trusted partner.

Corey Grant is a Senior Industry Consultant with the ARI Registry Services consulting team.

 

Insights from ARI’s new TLD workshop

Tuesday, September 2nd, 2014

Tony KirschBy Tony Kirsch

Never let it be said that group therapy isn’t effective.

Prior to hosting a new Top-Level Domain (TLD) workshop for a group of Australian applicants last week, the only therapy I would have advised for new TLD applicants was electroshock therapy – given the confidence-sapping delays and the catastrophic impact of constant changes to the program such as Digital Archery, Name Collisions and GAC Advice.

Fortunately, most applicants have been able to prevail in spite of the issues – to their immense credit – and that’s probably why I’m a new TLD strategy consultant and not a psychiatrist!

Last Wednesday, approximately 25 attendees came to Melbourne for a community-building session to give them the opportunity to share success stories, challenges, discuss launch strategies and learn about the latest developments within the new TLD program.

While the content of the various presentations was helpful, the key take away for many applicants was one simple fact; you’re not alone! There is no comparison to hearing a fellow applicant discuss their challenges and what worked for them.

All attendees left with the feeling that it’s not all doom and gloom, and it was also flattering to hear the generous feedback our clients provided about relying on a trusted partner like ARI Registry Services for both their technology and advisory needs.

ARI's new TLD workshop

Presentations

We were treated to thought-provoking presentations from applicants who generously offered a rare glimpse into the strategies they employed (or will employ) to launch their TLDs.

For instance, Glenn Ruscoe, the applicant for .physio, spoke of his passion for the profession and how through the use of a robust TLD strategy and focused efforts for his target audiences he hopes to create a digital asset that will underpin the entire physiotherapy community around the world.

We also heard from Monash University’s Andrew Norman about the marketing and PR success they received around the launch of the world’s first .brand – .monash – and their new www.destination.monash promotional website.

Finally, Bob Turner from the Australian Cancer Research Foundation spoke with passion as he described their innovative approach to positioning .cancerresearch as a global education tool capable of raising research funds for the fight against cancer.

Personally, it’s an absolute privilege for me to contribute to the development of these TLDs via our strategic consulting program and I feel honoured every day to work with these inspirational digital thought-leaders.

Also on the day, ARI Registry Services’ subject matter experts provided helpful advice to attendees on the topics of ICANN compliance, TLD strategy, the contracting process and navigating the ICANN ecosystem.

Interestingly, the topic applicants seemed most interested in was when they heard ARI Registry Services’ compliance expert Yasmin Omer speak about ICANN compliance and the audit process. Yasmin went into detail about how dotShabaka Registry recently responded to the audit regime and what applicants needed to do to prepare for this.

The event was an unquestionable success, driven by a willingness of all attendees to share their thoughts and experiences to generate insightful discussions. We will certainly be doing more of these events, both domestically and internationally via webinars and online forums in the coming months.

The key message, in the words of Michael Jackson – you are not alone.

By Tony Kirsch
Head of Global Consulting
ARI Registry Services