Posts Tagged ‘ARI Registry Services’

.cancerresearch – Can a new TLD beat a global disease?

Wednesday, February 4th, 2015

Tony KirschBy Tony Kirsch

I wish cancer research didn’t exist.

Imagine a world without cancer, where a cure existed to eradicate this disease.

Today, the best way for us to achieve this is through cancer research, and extremely bold goals like this require game-changing innovation.

Fittingly, the .cancerresearch Top Level Domain will launch on World Cancer Day (February 4) and use this fantastic new digital platform to show that cancer, its treatments and its cures, are not beyond us. You can see the promotional campaign at theone.cancerresearch – and express your support.

The .cancerresearch Top Level Domain is unique and something I’m extremely proud to be involved with. Like many people around the world, cancer has had devastating impact on my family and I’m extremely passionate about the potential that .cancerresearch represents.

It is the first Top Level Domain in the world to be launched with a network of websites that provide reliable and trusted information to the global community. And, as the name suggests, its sole purpose is to find a cure for cancer through research.

From today, the internet-using public can type domains such as home.cancerresearch and news.cancerresearch into the URL bar to find information that helps people affected by cancer, and also provides information on world-class cancer research that is aiming to beat this disease.

In addition, the launch will include a series of sites such as lung.cancerresearch or breast.cancerresearch which will provide detailed information related to these specific diseases.

The information is free and available to everyone across the world – and its intention is to build awareness and education around cancer itself and the amazing progress that has been made in relation to its cure, and to provide hope for those who are ever affected by this horrible disease.

How did we get here?

ARI Registry Services has been working alongside the applicant (the Australian Cancer Research Foundation), since the idea was first conceived in 2011. In addition to writing the application during the ICANN application period and being the backend technical partner, we’ve been intimately involved in the development of the strategy and a range of implementation and policy elements. Personally, I’m extremely proud of this project, and it’s a wonderful achievement for our organisation, the TLD industry as a whole, the Australian Cancer Research Foundation and a significant opportunity for the Not-for-Profit sector.

In designing the strategy, ARI and ACRF wanted to achieve a method by which we could promote the amazing work being done by the researchers that dedicate their lives to finding cures for cancer. Additionally, we wanted to find a way to provide reliable information – and importantly, hope – to the global community.

During the strategy development, it was apparent that demand existed for this type of information through sources such as Wikipedia, but we wanted to link the TLD strategy to a higher purpose; something that could genuinely disrupt the status quo, something that is necessary to beat a disease that has impacted the lives of so many.

With over a billion websites in existence today, there is already so much content available online, and as a result, internet users are really looking for beacons of relevant, targeted information from sources they can trust.

The .cancerresearch Top Level Domain provided the platform to design a solution that utilises a unique series of websites which will increase awareness and visibility of cancer research. These sites will facilitate communication and spread the message that, through the support of the cancer research community, we can all work together to help beat cancer.

At ARI Registry Services, we really believe the internet-using public will embrace the simplicity of visiting the series of .cancerresearch sites, such as home.cancerresearch, news.cancerresearch, and even donate.cancerresearch, for those who would like to contribute towards the fight.

After all, simplicity and relevant navigation is really what new TLDs are all about.

Industry Perspective

The industry has made significant inroads since the first delegation in late 2013. Yet despite having delegated almost 500 TLDs, and over 4 million domains registered to date, there is still a long way to go before we can confidently say we have achieved end-user awareness and buy-in.

What the industry is really waiting for is a great marketing campaign by one of the more prominent .brand applicants and frankly, I think that one of the bigger players such as Google have a responsibility to help the program by taking the lead on this.

The reality is that most others are taking a wait-and-see approach – but I strongly believe that in addition to our ultimate vision of curing cancer, .cancerresearch can truly help other TLD applicants by providing a real-world example of how a TLD can be implemented, launched, and used. Ultimately we want this to help all new TLD applicants, in particular those that have applied for a .brand and are struggling with the internal appetite for launching their TLD.

I wish cancer research didn’t exist. I wish we didn’t need it. But we do.

And through engagement with the .cancerresearch experience, we can all help to make big inroads into changing people’s lives.

To get involved, please visit theone.cancerresearch and see the wonderful marketing campaign that has been developed by M&C Saatchi in collaboration with ACRF and ARI Registry Services, or feel free to contact me directly at tony.kirsch@ariservices.com if you’d like to know more about the process of developing the TLD strategy and launch plans.

Tony Kirsch
Head of Global Consulting
ARI Registry Services

New TLD Applicants: Read this before selecting a Registry provider

Tuesday, October 18th, 2011

By Adrian Kinderis

Only two things are infinite, the universe and human stupidity, and I’m not sure about the former,”
Albert Einstein.

Today, the clock ticked down to 85 days until commencement of the new Top-Level Domain application window. Finally, after years of educating, pitching and responding to RFPs, we have reached a period where prospective applicants must either choose to develop their Top-Level Domain Registry themselves or choose their Registry Services Partner (RSP). For most folks, unless they share a level of expertise, this will mean choosing an outsourced RSP, like ARI Registry Services.

As each day passes, I spend more time immersing myself with prospective clients who are weighing up the ARI offering over those of alternative providers. The more I become entrenched in this competitive process, the more it becomes increasingly clear that many of the competing RSPs pitching their wares to hopeful applicants are misleading them by hiding critically important information in fine print disclaimers or feeding them rubbish in order to whittle down the competition. Competition is a great thing; it just needs to be on the same playing field. Make sure you are comparing apples with apples.

Here is a bit of advice for anyone wishing to outsource their RSP. Yes, it is a little self-serving but my company has always prided itself on doing what is right for the customer – even if that means we have to pass on some along the way.

1. You do not have to choose an existing gTLD Registry provider. ICANN gives you no more extra points. This is ugly propaganda that serves only to limit competition. The rules and requirements in the round of applications are such that we ALL have to build new requirements and features to our Registry systems. It is a new Registry to everyone so to say that doing it now in a gTLD space gives you an advantage is rubbish. ICANN wrote the rules to make it possible to do it yourself and it’s not rocket science. It is tricky, but it simply isn’t impossible. If you are not into doing it yourself, you are able to outsource the headache. Of course it makes sense to outsource to someone that has run an EPP Registry before, but the existing gTLD Registries are vastly different. I love that existing Registries forget they were new once. Imagine if Verisign came out and said it couldn’t be done when ICANN was handing out .info and .biz. Somehow Afilias and Neustar were able to build a gTLD Registry then, but yet these are the Registries that now tell us that none of us are capable now? Hmmmm…. Oh and don’t forget whatever Registry you bring them, they have an invested interest to support their own ahead of yours (unless you are giving them $6 a pop per domain, in which case you are getting ripped off!)

2. Your Application to ICANN is the most important thing to you right now. Make sure you choose a RSP that is going to do a stellar job with the technical answers. Ask to see the technical responses for the application upfront. Make sure they give you complete answers to questions 23 through 44, and have draft answers ready for you to customize for questions 15, 16 and 22. Get specific deliverables sorted upfront!

3. Read the fine print of your quotation. A one line quotation for Registry services may look easy to handle but it is fraught with danger. Especially once you are ready to go live and find out that many of the basic services weren’t covered and you think to yourself “no wonder these guys were so cheap.” It is simple; ensure that a “no further costs” clause is added to your contract.  Read the fine print and make sure everything you need is in there. Including the ability to move and change later. You are all start ups and times will get tough at some point.

4. Make sure you are signing with someone that shares your entrepreneurial spirit. I’ve already said it; you are building a business here. You are an entrepreneur. Make sure that your RSP is able to support you and understand your needs going forward. Ask the sales guy you are talking to how many businesses he has started. Ask the CEO of the firm the same question – if, of course, he/she even talks to you. Ask yourselves how many of these guys will be around to support you when times are tough (or will they already be working for a competitor!). Don’t screw this up.

5. Go Live is the NEXT important thing for you. How is your RSP going to support you? How are they going to support you and all the other applicants they have? Are they focused on your business? You don’t want to be all of their business so you can get the benefits of economies of scale, but you don’t want to be a tiny cog in a big wheel. How many phone calls and how much support will you get once that contract is signed?

6. Pricing is, of course, important, but you must know, IT ISN’T EVERYTHING. You don’t choose the cheapest lawyer, doctor or accountant for a reason. Why wouldn’t the same logic apply here? The process is simple. Do your homework, and get an understanding of your expected volumes. This will tell you what price you need from your RSP. Then look to other variables, many of which I have mentioned above to determine the best provider for you. Is it flexibility, payment terms, technology, redundancy etc? Reach out to me and I’ll be sure to give you a check list of items outside of pricing to make sure you consider them. Once again it is the apples versus apples scenario.

There is no secret to ARI Registry Services’ success. We keep it simple. We look after our customers which are why they are all repeat customers. We are working with companies big and small, governments and non profits. We work hard for all of them but ultimately, we don’t sell crap. We tell the truth and we disclose everything – as I said, simple. Make sure your provider is going to do the same.

I wish you well as you embark on this exciting journey. If you choose someone else other than my firm in your selection process, good for you. If the tips above have helped ensure you are better in the long run, then that’s great too. I look forward to sharing a drink with you in a few years when we can look back on this exciting time, relishing our collective successes and reviewing our failures (of which I hope there are few).

Remember, choosing a Registry Services Provider is the biggest decision you will make in the life of your TLD. The provider you select now will play a critical role in not only the success of your application to ICANN, but the ongoing security, stability and integrity of your new Top-Level Domain.

So applicants, I beg you. Beware of the fine print and ensure you compare those apples. The success or failure of your TLD is at stake.

By Adrian Kinderis, CEO of ARI Registry Services