By Brendon Mitchell
We now live in a world where the achievement of over 500 new gTLD delegations is only overshadowed by the significance of over 4.5 million domain name registrations.
While there may have been the odd challenge along the way, it seems that the world we once knew is no longer. Namespaces are launching like clockwork, and the Registrar channel is beginning to harness the power of endless choice within their customer base; things are finally starting to become a little more stable and the next stage of our industry’s evolution is becoming all the more exciting.
So what’s next?
While a large portion of the team here at ARI has been focused on cracking the new gTLD puzzle, others (including me) have been working tirelessly to ensure our Registrar partners are provided with access to quality products to drive value and additional revenues from within their customer base.
Now is the right time for Registrars to start forming their long-term product strategies post-gTLD integration. To support this movement, we’ve focused our attention on addressing what we believe is a significant gap in the product portfolio of Registrars. It’s the missing link in the chain: Managed Anycast DNS.
While it’s a tried and tested quantity, the Managed DNS opportunity is now ripe for the picking and it’s time to jump on board. Here’s why:
1). Times are changing: Your customers are becoming more concerned with online security and performance than they ever have before. For many, the basic DNS hosting that is coupled with domain name registration leaves their organisation significantly exposed to the threats of the online world. They are actively looking for ways to ensure their online presence is protected and enhanced redundancy, coupled with improved resolution time from a premium Managed DNS service could provide the peace of mind they’re seeking.
2). Demand: Our analysis of .com and .net data suggests that over 1.7 million zones are currently delegated to the nameservers of independent DNS providers who are not the Registrar of record. Importantly, the trend for outsourced DNS services is increasing. Independently managed zones increased by 16.5% from November 2013 through to November 2014.
There is clearly demand for Managed DNS. The question is, will you be the one to serve your customers, or will it be a competitor?
3). Revenue: As in most cases, demand certainly results with an increase in revenue. The same analysis conducted by the ARI team (and summarised in this infographic) suggests that the Anycast DNS opportunity is worth an estimated $44 million per annum to the global Registrar channel. That’s right, $44 million per annum from .com and .net registrants alone. As we know, this opportunity is churning away from Registrars and into the pockets of independent DNS hosting providers at your detriment.
How will you secure your slice of the lucrative DNS pie?
DiscoveryDNS by ARI Registry Services can help you tap into the lucrative Managed DNS market to offer your customers enterprise ready DNS services from one of the industry’s most recognised service providers.
Our team of experts is focused on simplifying your technical operations to ensure you can focus on what matters most – adding to your bottom line.
Remember, online business starts with the Registrar. You have the relationships and marketing power and we have the experience. Leverage that to your advantage.
To learn more about how a DiscoveryDNS solution delivered by ARI Registry Services could support the growth of your business, drop me an email at firstname.lastname@example.org.
By Brendon Mitchell